When you’re striving for excellence, you always get further when you’re working with your friends. And that’s what you’ll find at CrossFit Escondido. Everything we do here – from our gym environment to our coaching to the culture we’ve cultivated in our gym – is created to be friendly and fun. We want every class to be an upbeat learning experience that leaves you wearing plenty of sweat and a big smile.

Our community of passionate athletes is made up of people from every walk of life. That’s the cool thing about Iconic Fitness – anyone can do it. We scale every workout to meet you where you are, so whether you’re a 60-year-old first-timer or an 18-year-old elite athlete, you’ll get a great workout while you’re here. We’re here to help you reach your goals, no matter what they are – from winning your 10th competition to losing that last 5 pounds.

Our coaches are truly iconic, with a wealth of experience, training and passion for the sport. Using their perfect mix of passion and compassion, our coaches know exactly how to keep you motivated through the toughest workouts. They already believe in you. The only person you have to convince is yourself. (Hint: You CAN do this!)

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Meet The Coaches

From Out of Town?



I joined almost 2 months ago and it was the best decision I could have made for the future of my health. I have not worked out in over 10 years and Chris and his staff couldn't be anymore inviting and helpful. It can be intimidating to walk into a Olympic training center. But you really do get one on one coaching in a class setting where you work at your own level. When I joined I was looking to help restore the energy and strength I have lost thru health issues and age. I was hopeful but truly didn't know if I would ever feel the way I did 15 years ago before my health issues began. But in the last couple weeks I am stronger and have tons of energy! I am starting feel like my young self again! Thanks to the coaches and the Iconic cross fit community they really are there to support you!

~Tammie C.



Great gym! Coaches are very helpful and encouraging, they push you to get stronger and better at your skills while maintaining your safety, something many boxes seem to push aside. The people at CFI are welcoming and diverse for all ages and even accommodating to me and my small children.

~Destiny G.



So many great things to say about this family of awesome people, not sure where to even start! From the beginning every owner/trainer has been so helpful. They are all very helpful in explaining the workouts, providing productive feedback and demonstrating all aspects of the workout.

I appreciate that every single owner carries themselves with pride, it's very apparent that they all put a lot of time and love into what's going on at the gym. At all times the owners set a great example by encouraging all members, setting the tone for the workouts, and overall providing a fun and safe environment to workout in.

The pricing for monthly membership is affordable, especially when you realize that you're basically investing in yourself for long term health. The process for paying your bill is automatic through the online portal, super easy! Overall, this is the place to be. Do yourself a favor and check them out!

~Bryn B.